organizing Committee (LOC) for the 16th CAA African
Athletics Championships wishes to hire a marketing firm to handle
marketing responsibilities for the championships. The marketing
agency must perform the following duties and responsibilities.
interested applicant agencies must have a renewed license for the
Ethiopian fiscal year 2000 from the Ethiopian ministry of Trade and
interested application agencies must demonstrate prior experience of
handling marketing for organizations with demonstrated experience in
sports marketing advantageous.
agencies must present a detailed work plan budget plane, and
execution schedule for their promotion campaign.
interested applicant agencies must design sponsorship package
including benefits to sponsors and levels if visibility. This
documentation must include different levels of packages of title bib
sponsors, national sponsors, and international sponsors. This
documentation must also clearly state the terms of compensation
(percentage in kind and in cash) your agency seeks from the
interested applicant agencies must also specify the minimum
guarantee of funds to be raised from the marketing campaign. This
minimum guarantee must be paid to the LOC by the marketing agency if
the two parties sign an agreement and even if marketing activities
fail to materialize.
1. The marketing agency
can seek sponsorship from the following sectors except sports kit
manufacturers and international exclusive television companies.
2. The marketing agency
is responsible for the signing of sponsorship agreements between the
LOC and sponsors. The marketing agency must bear also costs of the
implementation of marketing projects including, but not limited to,
the production of television commercials, the design and printing of
banners inside the competition venue and in competition areas.
1. The Marketing Agency
must present a bid-bond of 2% from the cash or kind value to be
raised from the sponsorship campaign.
2. All payments will be
made to agencies after all payments, in cash or kind have been made
by sponsors to the EAF.
1. All proposals must be
submitted within 15 days of the day of this bid announcement.
2. The bid will be opened
on the 16th day from the announcement of this bid at the
Ethiopian athletics federation (EAF) in the presence of bidders
and/or their legal representatives.
3. The EAF reserves the
right to reject any or all bids.
Please submit proposals
Ethiopian Athletics Federation (EAF)
Tel. + 251 11 550 98 16 Or 553 68 84
Fax + 251 11 551 40 73
P.O. Box 3241